How to access
Menu → Newsletter Admin: Settings → Modules → Enable NewsletterPrerequisites
- Newsletter module must be enabled
- Email sending configured (AWS SES)
- At least one member with valid email
Newsletter Features
| Feature | Description |
|---|---|
| Email campaigns | Create and send mass emails |
| Templates | Reusable email designs |
| Segmentation | Target specific member groups |
| Scheduling | Send at optimal times |
| Analytics | Track opens and clicks |
Creating a Newsletter
1
Navigate to Newsletter
Go to Newsletter → Create Campaign.
2
Choose template
Select a template or start from scratch.
3
Design content
Add text, images, and formatting.
4
Select recipients
Choose target audience segments.
5
Preview and send
Review and send or schedule.
Campaign Settings
Email subject line. Keep it concise and engaging.
Preview text shown in email clients after subject.
Name displayed as the sender.
Email address for replies.
Email Editor
Content Blocks
Build emails with drag-and-drop blocks:| Block | Description |
|---|---|
| Text | Rich text content |
| Image | Photos and graphics |
| Button | Call-to-action buttons |
| Divider | Visual separators |
| Spacer | Empty space |
| Social | Social media links |
Personalization
Insert dynamic content:{{firstName}}- Member’s first name{{lastName}}- Member’s last name{{email}}- Member’s email{{localCenter}}- Member’s local center
Audience Segmentation
Target Options
| Segment | Description |
|---|---|
| All members | Everyone with newsletter enabled |
| Local center | Members of specific centers |
| User type | By membership category |
| Role | By assigned roles |
| Custom filter | Advanced filtering |
Exclusions
Automatically excluded:- Members who unsubscribed
- Bounced email addresses
- Inactive accounts (optional)
Templates
Creating Templates
- Design your newsletter
- Click Save as Template
- Name the template
- Use for future campaigns
Template Categories
Organize templates by purpose:- Announcements
- Event promotions
- Monthly updates
- Welcome emails
Scheduling
Send Options
| Option | Description |
|---|---|
| Send now | Immediate delivery |
| Schedule | Set specific date/time |
| Optimal time | AI-suggested best time |
Time Zones
Campaigns respect member time zones when scheduling for optimal delivery.Analytics
Campaign Metrics
| Metric | Description |
|---|---|
| Sent | Total emails sent |
| Delivered | Successfully delivered |
| Opens | Unique opens |
| Clicks | Link clicks |
| Bounces | Failed deliveries |
| Unsubscribes | Opt-outs from campaign |
Tracking
- Open tracking via pixel
- Click tracking on links
- Engagement over time
- Device and client stats
Subscriber Management
Subscription Preferences
Members control their preferences:- Newsletter opt-in/opt-out
- Frequency preferences
- Topic interests
Managing Unsubscribes
- Automatic unsubscribe link in footer
- One-click unsubscribe
- Compliance with email regulations
Best Practices
Write compelling subjects
Write compelling subjects
Keep subject lines under 50 characters. Be clear about content.
Optimize for mobile
Optimize for mobile
Most emails are read on mobile. Use responsive templates.
Segment your audience
Segment your audience
Targeted emails have higher engagement than mass sends.
Test before sending
Test before sending
Send test emails to verify formatting and links.
Respect preferences
Respect preferences
Honor unsubscribe requests promptly.
Troubleshooting
Low open rates
Low open rates
Improve subject lines. Check if emails land in spam.
High bounce rate
High bounce rate
Clean your email list. Remove invalid addresses.
Emails in spam
Emails in spam
Verify domain authentication (SPF, DKIM). Avoid spam trigger words.
Related Features
- Notifications - Member notifications
- Groups - Audience segmentation
- Users - Member management